4/17/09

Vegas Part Deux, Nike, and Attack! Marketing...busy week



A couple months back I shot Andrew and Christian, co-founders of Attack! Marketing with two world champion sumo wrestlers. Attack is a Marketing and Promotions company on the bleeding edge of guerilla and experiencial/event marketing.


See the piece here as part of INC magazine: http://www.inc.com/inc5000/#self


Wednesday it was back to Vegas for Lionsgate. Lionsgate sponsored a lunch for the Cinemark Managers conference at Southpoint. JKP Events provided 2 green screen set-ups for the attendees to get their photos added to the Lionsgate One-Sheet. Instead of offering the photos immediately we elected to use tickets, guests then needed to come to Lionsgate's booth at the convention the next day to retrieve their photos. This allowed us to serve more people and keep costs down, and also increased the foot traffic at the Lionsgate booth.


Thursday I continued the Nike Diamond Days Promotion at Carson High. Nike has been working with local high school girls athletics for years. The newest Diamond Days events are with local girls softball teams. Nike helps train the girls and promote the games by giving out prizes and helping the teams advertise their games. Nike even brings out Power 106 and Olympic softball players to the games and trainings. I have been documenting these events on video, which will be edited into a sizzle reel.


Josh