2/11/09

Demystifying The Wedding Album


If a picture says a thousand words, than a great storybook album can say a million. A well designed album takes all of your photos and crafts them into a story. It adds context, order and shape to your images. Five individual pictures viewed by themselves may not quite paint the picture but put together into a layout they can tell the story of the moments in which they were taken. The sum is greater than its' parts. A beautiful album will be a family heirloom for decades to come. It preserves your memories and keeps them fresh. Your grandchildren can re-live a day that was decades before their birth. I encourage all of my clients to prioritize a professionally designed album. There are many kinds of albums on the market today, and the terminology can be confusing and technical.

The most important piece of any album is the design. A true storyteller can see the images and fit them together to paint a vivid picture that tells the stories of the day. Most albums today are designed in a computer with special software. On the computer images can be altered and adjusted in thousands of ways while preserving the original. Computers allow us to fully utilize all our creativity and just create what we see in our heads. Traditional albums use pre cut mattes and force the creator into a rigid framework. With the computer we are free to design however and whatever we want. The design will follow the sizing of the finished printed book such as 8'' by 8" or 11 by 14". Many sizes are available. Some albums allow for designs to spread across the page, these are called panoramic and they are what I offer in my flush mount lines. Panoramics are beautiful and allow for huge and expressive layouts. They are what I prefer to design in.
See one of my flush mount designs:
Jessica & Brian


Printing Methods:
There are two methods for printing albums. Flush mounts use real chemically printed photographs which are then mounted to parchment and then multicoated to protect the image. This yields a thick beautiful page with spectacular color and detail. Press printing is the other method. Offset presses print the images directly onto the page and then the book is bound. This is how books and magazines are printed. The quality is still quite good and the cost is significantly less because the materials and labor involved is a fraction of the flush mounts. Press printed books are also usually designed using templates which allow for less design freedom. Flush mounts are more durable overall, although the press printed books will last decades if properly cared for. A Flush Mount with multicoating will be less likely to tear or stain (if spilled on) as well.

I urge my clients to get the album that fits their budget, if they cannot fit the cost of the flush mount into their budget the press printed album is a great alternative.

I am currently introducing a new line of press printed books starting at only $100. For the month of February I am offering a press printed 20 side album free with any 8 hour package.




2/1/09

New Technology, New Services!

I want to preface this post by saying that technology is not what makes for good photography. Photography is much more about composition, color, light, mood and gesture than it is about pixels and processing. The most important tool for a photojournalist (without sounding too cliche) is the eye and second is the feet. Seeing what is occuring and moving yourself to the right spot to capture it.

Having said all of this, I am very excited about a new camera system from Canon. I have always shot with Canon digital SLR's for weddings. I think they provide the best tool for capturing weddings and events, Nikon is very good also. The newest camera the 5D Mark 2 is a revolutionary camera. It alows me to capture beautiful stills and now video in a small compact camera package. I am a photographer and video documentarian and now I can use one tool for both! I am introducing two new services to all of my clients. I can now capture a wedding as a photographer and a videographer. I can quickly and efficiently capture everything around me as both beautiful still images and as full HD resolution (1080P) video! The new technology has finally freed me to do both. I expect to have my own sample soon, in the meantime check out this short film from NYC photographer Vincent LaForet:
(This web preview is only about 1/3rd the possible resolution if viewed in HD Setting)

http://vincentlaforet.smugmug.com/gallery/6042742_wZKiA#377930419_dgxvY





For those of you that want to know more about the 5D Mark 2 go here:

http://www.usa.canon.com/dlc/controller?act=GetArticleAct&articleID=2326#5Dinfo

Notice how much more cinematic the video looks, this is because the 5D uses a sensor (the chip that captures the light or image) that mimics traditional 35mm film. It is the same size which leads to optically similiar characteristics, most notably depth of field. It is important to note that Canon gave Vincent tens of thousands of dollars to shoot this promotional short, which includes fancy mounts and a helicopter; but the image quality is as it came out of the camera.

I am excited to announce new services made possible by the new camera:

Photography with HD Video:
Introductory Price:
Add $450 to my standard photo pricing! Packages starting as low as $1200

I will personally photograph and video record your wedding. In addition to photographing your day I will capture key moments in short video clips to be edited together into a video of your wedding. Because I can seamlessly switch from video to photography I can take video clips without sacrificing the photographs. I anticipate delivering 1-2 minutes of video for every hour of photography so the standard 8 hour wedding day should yield 8-16 minutes of video. The video will be full HD (1080P) and delivered on a DVD-R as a Quicktime file. You can then watch the video on your computer. If you have ever viewed movie previews on Apple.com you have seen quicktime video. If not check one out:http://www.apple.com/trailers/ Your video will also be uploaded to my website where friends and family can log in and view it for an entire year. The video will automatically size itself to their computer and connection speed, all the way up to high definition. For more video hire my second photographer this will alow me to shoot double the video!

You can also recieve a standard definition DVD which can play in your DVD player for an extra fee which will be outlined on my website soon. I will be delivering bluray DVD soon, with bluray you will be able to watch your video in full HD on your HD TV. Anyone that tells you they are giving you HD video on a DVD for your TV is lying to you, or ignorant; it isn't possible.

The Cinematic Love Story:

I have been shooting Love Stories for years, a love story is a video documentary that includes photos and video from your engagement session and photos and home videos that you provide. It is great to show at the reception or display online, and it tells your story. The Cinematic Love Story adds an exciting twist, we will add a short narrative film or music video that captures more of your personality and can be funny and poignant. This is a customized short film starring you!

See a traditional love story that I currently produce: http://www.jkproductions.smugmug.com/gallery/5325732_AdrZz#466402778_cemA5
(new cinematic love story sample coming soon!)


I am excited to offer these new services and I will offer special rates to the first clients that try these new services. Call me today!

Josh
Joshua Kline Productions
www.jklineproductions.com
626-676-4458